Month: December 2009

Persuasion stories

A couple of months ago I read this book by Cialdini called ‘Influence’, he describes 6 powerful weapons of influence. I decided to read the follow-up Yes! 50 scientifically proven ways to be persuasive which describes 50 stories about the 6 persuasive weapons in action. For some of the weapons I tried to find examples on the web which (consciously or unconsciously) use them succesfully.

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