Comments on: Design principles to choose the right ideas http://www.henkwijnholds.com/design-principles-choose-ideas/research/ Research and design of digital products Fri, 20 Aug 2010 09:55:12 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Colin Hall http://www.henkwijnholds.com/design-principles-choose-ideas/research/comment-page-1/#comment-160 Colin Hall Mon, 01 Feb 2010 17:55:40 +0000 http://www.henkwijnholds.com/?p=177#comment-160 My father used to tell me a story about a protest rally back in the 60's. The protestors were, what was called then, 'Free Thinkers'. About an hour after the rally started things got a bit nasty and fur started to fly. The police set off their sirens in one area to the north of the rally, making as much commotion as was possible. All of the 'Free Thinkers' did exactly the same thing and ran for an adjacent park, where the trouble dispersed and everyone eventually went home. My point, with regard to design principles, is that you have to let your customer feel free, they must feel unique and, above all, they must be free to choose whether they will respect authority or not. Eventually most of us will follow, but it is essential that we feel we lead ;-) All the best Colin My father used to tell me a story about a protest rally back in the 60’s. The protestors were, what was called then, ‘Free Thinkers’. About an hour after the rally started things got a bit nasty and fur started to fly. The police set off their sirens in one area to the north of the rally, making as much commotion as was possible. All of the ‘Free Thinkers’ did exactly the same thing and ran for an adjacent park, where the trouble dispersed and everyone eventually went home.

My point, with regard to design principles, is that you have to let your customer feel free, they must feel unique and, above all, they must be free to choose whether they will respect authority or not. Eventually most of us will follow, but it is essential that we feel we lead ;-)

All the best

Colin

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