There’s always been a lot of discussion about what our working fields are actually about. Especially Information Architecture, partly because it grasps so many different aspects, but also because the field develops so rapidly.
A couple of days ago I came across this great prezi presentation by Peter Morville. We all know Peter from writing books like ‘Ambient Findability’ and ‘Information Architecture’. In this Prezi, Peter describes how the actvitivities of an information architect have changed over the course of time. Recent developments in search and SEO have turned the web upside down. Attention has moved from homepages to more ‘social objects’. This means we design for several entrances and not one homepage that reigns them all.
Photograph by UXPeople