About me

I’m passionate about making digital products which are both pleasurable and easy to use. My main inspiration are the people who will use these products. For me it’s a challenge to understand these people and their behaviour in order to translate that understanding into business opportunities, ideas and concepts. Visualizing these concepts into understandable stories and tangible prototypes. Hands-on.

As a designer I like to learn new things every day. Therefore I have a broad knowledge about design process, design methods and design tools. But also about related topics like decision-making, creativity, pleasure, influence and business models.

Not only do I like learning, I very much enjoy sharing knowledge as well. Mostly by doing sessions and workshops with clients and fellow designers. On an irregular basis I give guest-lectures about brainstorming at Hanze University Groningen (University of Applied Sciences).


  • Interaction design
  • Information architecture
  • Human centered design
  • Design research
  • Design strategy
  • Workshops

Feel free to get in touch at +31(0)6 181 399 36 or henkwijnholds [AT] gmail.com

Find out more about me on my LinkedIN profile.