During the December 2008 meeting of Fronteers I held a talk about gestalt psychology in webdesign. You’ll find the slide for this presentation at the bottom of this post.
December Fronteers meeting
Othe speakers during this evening were:
- Nikolai Onken (Dojo Core Comitter) about JavaScript libraries and professionalisation of JavaSript.
- Arjan Westerdiep (Flash guru) about modern use of Flash and Actionscripting, especially his explanation on polygons and 3D we very clear.
Gestalt laws
During my presentation I talked about the foundation of the gestalt theory and showed that gestalt psychology is about human perception. Researchers of this phenomenon discovered five principal laws that can be used in modern webdesign.
Proximity
Law of proximity, which says that objects placed near to one another are distinguished as a group.
Similarity
Law of similarity which explains that objects which have similar properties are grouped.
Closure
Law of closure says that objects which are alltogether surrounded by a border are seen as a group.
Continuity
Law of continuity shows objects placed in a certain row are seen as a group.
Simplicity
Law of simplicity shows that objects are always percieved in their simplest form.
My Colleague Stefan Wobben has written a great article (in Dutch) about this topic in Usabilityweb Magazine some time ago.
Krijn Hoetmer
Zie ook ons verslag op http://fronteers.nl/bijeenkomsten/2008/concept7
Webdesign Q5
Ziet er interessant uit! Nog nooit zo over nagedacht eigenlijk maar een interessante visie!
Yamil Gonzales
Thanks, excelent resource 😉