MBTI sketching paper for ideation
Wednesday October 28, 2009
At Concept7 we developed our own MBTI sketching paper for ideation sessions. It helps you think inside the box of 4 personality traits. You can download it here for free.
| MBTI sketching paper A4 | 340Kb | |
|---|---|---|
| MBTI sketching paper A3 | 336Kb | |
| MBTI sketching paper Letter | 340Kb | |
| MBTI sketching paper Legal | 336Kb |
You can describe a design challenge on every piece of sketching paper which represents the problem you want to solve. There’s also some space for annotations.
Design for all buying modalities
The sketching paper helps you think from all buying modalities’ point of view. The paper contains a matrix in which you find an axis with a line from quick decision making to slow decision making and an axis with a line from rational decision making to emotional decision making. Every corner of the matrix represents a buying modility (personality trait).
Competitive
The competitive type is a someone who is a quick decision maker and bases his decision on factual information.
Spontaneous
The spontaneous type is a someone who is a quick decision maker and bases his decision on feelings.
Methodical
The methodical type is a someone who is a slow decision maker and bases his decision on factual information.
Humanistic
The humanistic type is a someone who is a slow decision maker and bases his decision on feelings.
No stereotyping
Interesting reads
Unfortunately these sources are available in Dutch only.
- Persona’s, MBTI en user stories by Raymond Klompsma
- IKEA haar slimme toepassing van MBTI principes by Stefan Wobben
- Wie ben jij? by Liza Brouwer
Don’t see a personality trait as a single individual. You’re never only a competitive person, only some people are in some situations more competitive than others are. It could very well be that someone is at some moment a more methodical type, but when this person realizes he’s in a hurry he can turn more competitive because his situation pushes him in that direction.
The above doesn’t really matter here, because during ideation we DO want to solve problems for all of the personality traits.
Sources
Sceencast: Does your site appeal to all buying modes?
Related posts:
- MBTI, a solid framework to sketch ideas
- Decision modes to help improve websites
- A3 sketching paper, for all of you!
- Prolonging the magic … A4 sketching paper
- Visual ideation sessions support team collaboration
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