FutureNow persona breakdown
The terms Competitive, Spontaneous, Methodical and Humanistic were first coined by the Eisenberg brothers in their great book Waiting for your cat to bark?.
In a previous post I talked about how an MBTI based framework can be helpful to generate ideas for website concepts. This week I came across this video which explains the same method by describing the Mint homepage as an example.
The designers of the Mint website either consciously or unconsciously designed the website for all four buying modalities. The video below was created by James Archer of Forty, an American marketing agency.
Four decision modes
|Competitive||Fast, logical decision maker|
|Spontaneous||Fast, emotional decision maker|
|Methodical||Slow, logical decision maker|
|Humanistic||Slow, emotional decision maker|
At Concept7 we’ve developed sketching paper to help you during ideation sessions. You can download the sketching paper for free.