Category: Psychology

People have trouble assigning value to stand-alone products. Your customers assign value to objects and services by comparing them to other products.

During my presentation at MediaCT last month I showed a dozen examples of how we are being influenced by all kinds of cues around us.

A couple of months ago I read this book by Cialdini called ‘Influence’, he describes 6 powerful weapons of influence. I decided to read the follow-up Yes! 50 scientifically proven ways to be persuasive which describes 50 stories about the 6 persuasive weapons in action. For some of the weapons I tried to find examples on the web which (consciously or unconsciously) use them succesfully.

Some posts ago I wrote about an MBTI based ideation framework for sketching ideas. This week I came across this great video which explains the same four decision modes, the video is accompanied by great examples on the Mint website homepage.

The moment website visitors enter your website, they’ll start organizing everything they see in order to make sense of it all. As a designer of websites you’re responsible for organizing the information in a way the message gets across in a proper way. Proximity and continuity laws of gestalt are the simplest ways to organize your information.